David Kubicek

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Don’t Waste Time Dwelling on Bad Reviews

It is never pleasant to get a bad review. In fact, reading a review that savagely eviscerates the novel you’ve spent months nurturing is one of the most unpleasant experiences a writer can have.

This might help: Getting a bad review often means that you have missed your audience.

Even if you haven’t thought about writing to an audience, one exists for your book. If you’re successful at finding your readers—and assuming your book is well written—most of your reviews should range from 3 to 5 stars, which is where you want to be.

But every author who has collected lots of reviews has picked up some bad ones—even the most popular books by the most popular writers.

Try this experiment. Search Amazon for your favorite books. If they have enough total reviews, I guarantee that some reviewers will rip them apart. Most of the reviews may be 3, 4 or 5 stars, but there will be the inevitable handful of readers who rate the books as forgettable, a waste of time.

The bottom line is: You can’t please everyone. This also is true of “professional” reviewers,” those folks who get paid to review books and movies.

For example, one criticism of The Hunger Games is that the novel is not original, that a screwed up future world and a reality TV show where the contestants kill each other has been done before—the novel to which it usually is compared is Stephen King’s The Running Man.

Technically, everything has been done before. A fellow named Georges Polti analyzed lots and lots of literature and concluded that every story that has ever been written or will ever be written can fit into one of 36 dramatic situations, or plots. What makes each story fresh and different is what the author brings to the telling. Although The Hunger Games and The Running Man use the same basic plot elements, they are vastly different novels.

Does any of this make you feel better about getting bad reviews? Maybe the following chart will help. I’ve listed five popular novels and the reviews they’ve gotten on Amazon (as of 4:30 p.m. Central Time on July 22, 2012):

1-star 2-star 5-star Total Reviews
11/22/63 by Stephen King 88 80 1,268 1,871
Fahrenheit 451 by Ray Bradbury 96 76 787 1,505
The Hunger Games by Suzanne Collins 247 193 6,156 8,220
The Help by Kathryn Stockett 182 123 4,450 5,639
The Adventures of Tom Sawyer by Mark Twain 17 19 256 455

Remember two things:

  • Don’t give much weight to ratings without reviews telling why the readers didn’t like your book.
  • Don’t give any weight to mean-spirited reviews in which readers seem more interested in attacking you and your book than in giving constructive reasons why they didn’t like it.

A review is just someone’s opinion, and as long as you’re getting mostly positive comments, don’t waste time dwelling on the bad ones.

This article was originally published April 16, 2012, as a guest post on Wise Words. I’ve updated the information in the table.

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