David Kubicek

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Self-Publishing and Book Reviewers

Although self-publishing is less stigmatized now than it was even ten years ago, we still have a long way to go before we stamp out every form of prejudice against self-published books. For instance, book reviewers – other than local reviewers in the author’s hometown – refuse to review self-published books. They won’t even open the book and read the first few paragraphs, which is enough for people who make their living reviewing books to determine if the writer is good, or if he’s publishing prematurely.

Once upon a time, I edited a book called October Dreams: A Harvest of Horror. I received an average of 240 submissions per month. I had lots of other things to do besides read 240 submissions per month, which would have taken a substantial amount of time. After reading a couple of paragraphs, two pages at most, I knew two things: 1) If the writer was ready for publication, and 2) If the story was the type for which we were looking. That’s not difficult to do, and it doesn’t take much time. There is not an editor anywhere who reads every word of every manuscript he or she receives.

When I was a student at the University of Nebraska, one of my English teachers brought in an arm load of self-published books. They weren’t difficult to find. UNL’s English department publishes The Prairie Schooner, a prestigious literary magazine. The Schooner receives many review copies of books from traditional and self-publishers. At that time they dumped the self-published books on a table where anyone who wanted them could pick them up.

My teacher read excerpts from the books, and we all had lots of laughs over them – until he came to one written by a fellow named Thomas M. Disch. That piqued my interest because, being a reader of speculative fiction, I was familiar with this author’s name. My teacher, with a smirk on his face, started reading. Slowly, the smirk dissolved. He stopped reading, and in a voice that clearly communicated his astonishment, he said: “This isn’t funny.”

He seemed almost let down, as if the Prairie Schooner had cheated him by putting this book on the rejects table.

The reason that book wasn’t “funny” might have been that Thomas M. Disch had a long history of being “traditionally” published. I don’t know why he chose to self-publish the book my teacher picked up. There are many reasons writers choose to self-publish, and it is a mistake for a critic  to dismiss a book because of his or her own misconceptions, his or her own prejudices.

Reviewers who have a rule that they will review no self-published books, would not have reviewed The Adventures of Huckleberry Finn, which Mark Twain self-published because of “the foolishness of his publishers.” That’s one reason some writers self-publish. Other writers self-publish because the pay is better (a royalty of 60-85% vs. 10-25%), and they are paid more quickly (many traditional publishers withhold an author’s royalties for three pay periods – 18 months – after the book is published). Other books may be self-published because, for whatever reason, they failed to find a publisher who thought there was a market for the book.

And yes, many self-published books are not ready for publication. But this is true of traditionally published books as well. I’ve been an avid reader for many, many, many years, and 99% of the books I’ve read were published by traditional publishers. And I’ve read lots of crap. Lots of crap. I’ve read fiction by writers who weren’t ready for the big time or who had ineffective editors or both, and I’ve read nonfiction books that did not support their hypotheses with good evidence. I’ve also read many good traditionally published books.

On the flip side, I’ve read some good self-published books as well as some that were not ready for publication.

My point is, to borrow an old cliché, you can’t judge a book by its cover. A reviewer who refuses to even look at a book because it is self-published not only is failing to do his job, but he’s also doing his readers a disservice, readers who might like Amanda Hocking’s stories, for instance (for those of you who may not have heard, Hocking found her audience by self-publishing, then was offered a $2 million deal from a “traditional” publisher).

For a look at some famous authors who self-published, check out my earlier blog post Self-Publishing: Is It For You?

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